Orphan Kitten Club was looking for a brand and website refresh to celebrate their 10-year anniversary. The main goal of the refresh was to create a more modern and professional identity while preserving the warmth and familiarity that longtime supporters associated with the organization.
The updated brand system focused on refining the existing visual language rather than completely reinventing it. I introduced a refreshed color palette, and more flexible brand elements that could better support educational content, fundraising initiatives, and social media outreach. The new identity was designed to feel approachable and compassionate while also reinforcing the credibility and impact of the organization’s work.
Alongside the rebrand, I designed a fully refreshed website in WordPress that improved usability, accessibility, and storytelling. The new site better highlights Orphan Kitten Club’s mission, rescue efforts, educational resources, and opportunities for community involvement. Special attention was given to creating a clear information hierarchy, intuitive navigation, and a mobile-friendly experience that would make it easier for visitors to donate, learn, and engage with the organization.
The final result was a cohesive digital presence that honored the organization’s history while positioning them for continued growth and outreach in the years ahead.
